Investigate Business Opportunities

Online Course

Complete at your own pace

One of the most important first steps toward establishing a new business is to understand the environment in which it will operate. Researching the market for your idea will help you to work out if your idea could succeed.

This course covers the skills and knowledge required to consider the major elements of a business idea, undertake research to determine viability of the business opportunity and present the idea with reference to the legislative frameworks affecting the business.

It's designed for individuals who are establishing or operating a business for self-employment.

Course Content

This course is structured into three modules:

  1. Identify potential opportunities for business
  2. Investigate market needs and factors affecting market
  3. Finalise investigation into business opportunities

Learning Outcomes

This course is designed to help you explore new business ideas and research whether there is a demand the business services/products together with highlighting market opportunities.

Identify potential opportunities for business

  • Source and analyse market information for potential opportunities
  • Analyse information and list details of business ideas and opportunities
  • Identify products and services that match business ideas
  • Identify and analyse available business, financial, digital technology and technical factors related to the potential opportunities
  • Identify customers for the products or services

Investigate market needs and factors affecting market

  • Collect, investigate and analyse business and market information, trends and developments to identify market needs related to business opportunities
  • Identify ethical and cultural requirements of the market
  • External factors that may impact business opportunities
  • Review identified needs and factors and identify their potential impact
  • Investigate marketing and promotion activities and strategies for identified products/services

Finalise investigation into business opportunities

  • Review personal factors against business opportunities and identify their impact on opportunities
  • Examine options to address and minimise negative impact and strengthen positive impact of personal factors
  • Document outcomes of investigation into business opportunity

Entry Requirements

There are no formal educational entry requirements for this course.

To support a successful learning experience students will require:

1. Access to a device (desktop/mobile/tablet), reliable internet connection and use of a personal email account.

Course Delivery and Support

This course is delivered online via MiTraining’s Learning Management System (LMS) which includes:

  • Course content and reading materials
  • Activities
  • Additional course resources

Optional Course Assessment

You have the option to undertake formal assessment at an additional cost.

If you choose to undertake the assessment you will be assigned a dedicated, qualified trainer to support you through the course and assessments.

The assessments may take the form of questions, written projects, case studies, workplace scenarios or observation. Each assessment method provides a different type of evidence. Taken together, the complete assessment provides a holistic view of your ability to perform competently and confidently in the workplace to the level set down in the Competency Standards.

To gain a Statement of Attainment you must attempt and be deemed “competent” in each assessment item.

You will require access to a current or previous workplace to support the completion of work-based assessment and observation. Students who do not have access to a work environment will be supported with an alternative scenario.

To talk to us about undertaking assessment call 1300 549 190 or email us at

Course Duration

You will have a full three month’s access to the learning resources to complete this course. 

Course FAQs

What are the course payment options?

There is a one-off, up front course fee that can be paid by credit card or an invoice (by request).


Course Details:

Professional Development
Fully Online
3 months continuous access
Start anytime
GST inclusive

Course Inclusions:

Activities & self-reflection
Certificate of Completion